Frank Nardone moonstruck by Chinese Mid-Autumn Festival

MooncakeChinese people around the world will be feasting on mooncakes come September 25, when China celebrates the Mid-Autumn Festival. Actually, says Nardone Baker Wines Managing DIrector, Frank Nardone, who has just returned from an extensive sales tour of China, the Chinese are already feasting on mooncakes.

"It is like the lead up to Easter in China at the moment," remarks Frank. "Just like we see brightly decorated Easter eggs in supermarkets and specialty stores for many weeks leading up to Easter, Chinese supermarkets, stores and restaurants, are full to the brim with mooncake displays.

The Mid-Autumn Festival began 3,000 years ago and is held on the 15th day of the 8th lunar month in the Chinese calendar. This day marks the Autumn equinox, coinciding with the moon being at its fullest and brightest, making it an ideal time for a festival to celebrate the end of the Summer harvest. Families typically gather and eat mooncakes and light bright lanterns.

Mooncakes can be sweet, salty, savoury, sour, or combinations thereof, in keeping with the complexity and depth of the Chinese palate. Popular fillings include salty egg, lotus seeds and pork.

Frank believes Nardone Baker Wines will benefit from his first hand experience of the Mid-Autumn Festival atmosphere, because it has impressed upon him some of the seriousness and rigour with which many Chinese approach celebration.

"The decoration and presentation of mooncakes takes marketing to new levels," he says. "Westerners would be amazed at the lavishness and detail that Chinese producers apply to their mooncakes. Although you can buy basic mooncakes for snacking, most are beautifully wrapped and crafted.

"I saw some mooncakes that were presented in a large, satin-lined case, with each mooncake individually packed in gold, embossed metal box. The case even came with a matching carry bag.

"I learned a lot about Chinese expectations about packaging and presentation and we will be building on these insights as we expand our growing operations into China."


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Wine Quotes & Toasts

Wine is the pearl in the oyster of the grape.

Charles A. Nardone, Mirabella Ranch, Texas USA 

God made only water, but man made wine.

Victor Hugo

A waltz and a glass of wine invite an encore."

Johann Strauss

No thing more excellent nor more valuable than wine was ever granted mankind by God."


Drink wine, and you will sleep well. Sleep, and you will not sin. Avoid sin, and you will be saved. Ergo, drink wine and be saved."

Medieval German saying 

A meal without wine is like a day without sunshine."

Jean-Anthelme Brillat-Savarin 

Wine rejoices the heart of man and joy is the mother of all virtues."

Johann Wolfgang van Goethe

Good wine ruins the purse; bad wine ruins the stomach.

Spanish saying 

Good wine is a good familiar creature if it well used."


Drink no longer water but use a little wine for thy stomach's sake and thine often infirmities.

St. Paul, 1 Timothy 5:23

Wine is the most healthful and most hygienic of beverages."

Louis Pasteur

Wine is sunlight, held together by water."

Galileo Galilei

Wine is a constant proof that God loves us and wants us to be happy.

Benjamin Franklin 

What I like to drink most is wine that belongs to others.


Wine cheereth God and man."

Judges 9:13

A man hath no better thing under the sun, than to eat, and to drink, and to be merry."

Ecclesiastes 8:15

Quickly bring me a beaker of wine, so that I may whet my mind and say something clever."


Wine is bottled poetry."

Robert Louis Stevenson  

Now is the time for drinking, now is the time to beat the earth with unfettered foot. "


It is well to remember that there are five reasons for drinking: the arrival of a friend; one's present or future thirst; the excellence of the wine; or any other reason."

Latin saying 

Both to the rich and poor, wine is the happy antidote for sorrow.


Contact Details

Nardone Baker Wines

PO Box 386, McLaren Vale, South Australia, 5171, Australia.

10 Gray Street, Kilkenny, South Australia, 5009, Australia
Phone +61 8 8445 8100 
Fax +61 8 8445 8200

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