A hard day's work in The Vineyard

IT WAS a hard day's work for the owner of The Vineyard, Bill Dwyer, and his daughter, Kerry Dwyer, when Frank Nardone and Rolivia Senior Account Manager, Gerry Burell, descended on the popular North Andover (MA, USA) wine shop and gourmet store in July for a Nardone Baker Wines tasting. Frank Nardone, our Managing Director, talked to The Vineyard customers about all things "Australian" and all things "wine".

Bill and Kerry were surely aware of Frank's and Gerry's attendance, because Nardone Baker wines were walking out the door!

But Frank cannot take all the credit - it seems The Vineyard customers are already enamoured of Nardone Baker wines. According to The Vineyard's innovative Top 55 shelves (where the top-selling wines are displayed in a way similar to Top 40 CDs and DVDs), Nardone Baker wines were already making the top five in most categories.

This unique approach to wine marketing is well received by customers because Bill Dwyer compiles the rankings solely on sales figures. As boutique winemakers, we applaud this genuine marketing approach because it informs wine consumers who are "new" to wine, just what wine is being consumed and enjoyed by those in the "know".



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Nardone Baker Wines

PO Box 386, McLaren Vale, South Australia, 5171, Australia.

10 Gray Street, Kilkenny, South Australia, 5009, Australia
Phone +61 8 8445 8100 
Fax +61 8 8445 8200

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